Welcome! I'm Liat and here's what you need to know about me... I LOVE people and I will talk to anyone! Ever since I can remember, I have been on a personal mission to live my very best life - reading, learning, going to conferences and meetups, meeting as many people as I could that inspire me and make me feel passionate!
When I had my first child in 2011, I distinctly remember talking to anyone who would listen about my journey to finding my "momjo". I thought that was an actual thing - like mojo, but for moms.
Since then, I have been on my personal quest to find myself, my calling and my ultimate purpose in life, alongside motherhood. And now, I want to help you to do that, too.
Born in Israel, and raised in South Africa, I am the youngest of four siblings. I spent countless hours in the dance studio and on the sports fields, and always had a passion for being on stage and connecting with people. I left home at 18 to study, and graduated with a degree in Clinical Psychology and Marketing at the University of the Witwatersrand in South Africa.
Fun fact - I met my husband in a bar one night while I was backpacking in Bariloche, Argentina. Fast forward 15 years, living in three different countries, and three beautiful children later - we reside happily in Toronto, Canada.
I worked for over 13 years in the marketing space at various large hi-tech corporations around the world. Climbing up the corporate ladder and getting ahead in a career that quite frankly was not my passion. But I loved the people, the challenge, and the security. Deep down, I knew that I was not being true to myself and finally left the corporate world in February 2018.
I also started a side hustle at the end of 2016, with one of my best friends - a YouTube channel and thriving social media community called "MOMJO". You can find us today sharing funny musical parodies, in depth product and experience reviews, travel adventures and much more as we aim to motivate and entertain our beautiful community of moms around the world. Check us out on Facebook and Instagram, or on YouTube.
That all leads me to here - right now - as you read this, I am living my best life but feel the need to share more and help other moms get closer to their ultimate existence. Motherhood can be so hard, but living without your true purpose is unbearable.
So, whether its a change in career, or a lack of joy in an area of your life, or just a feeling that something is missing - I am here to help. I have certainly been there, and quite honestly, some days still get all those feels...
Personal fulfillment is the ultimate goal, let's have fun together on the path to getting there.